Passionate about the pet industry and the future of those who work within it, Nancy Hassel is an advocate for the power of collaboration. In this episode of COFFEE Chat, we learn about how to look at the pet industry as a pet parent-facing professional, the benefits of networking within the industry and how to slow down and focus our efforts when working toward business success.
Discover how pet business owners and other pet professionals can work together toward success both for their individual businesses as well as for the industry as a whole.
This video is part of the All Pet Voices COFFEE Chat series. CLICK HERE to see all the series videos.
During All Pet Voices COFFEE Chats we talk with pets and animal experts about the pets who we love and the animals we admire. We also get to know people that dedicate their lives to making the world a better place for pets and animals and whose passions are often unknown.
Nancy Hassel is the founder and president of American Pet Professionals, which is an award-winning business networking, educational and multi-media organization, and has been around in the pet industry since 2009.
She is also a speaker, public relations professional, and television producer, having been in attendance and speaker at many well-known pet organizations and events such as Global Pet Expo, SuperZoo, Pets & Money Summit, Pet Connections Expo, Total Pet Expo, BlogPaws, Pet Writers Association and more. Her experience in the pet industry also includes working as a columnist in several nationally recognized and local magazines, newspapers, and online publications.
Business Goal: “Education, Uniting, Referring, Connecting and Helping all Pet Professionals”
Takeaways from Nancy Hassel:
- American Pet Professionals started as a local organization called Long Island Pet Professionals.
- Nancy taught a responsible dog ownership class for 5 years, teaching over 2500 people alongside dog trainers that volunteered their time.
- As one of the pet professionals running the NYC Re-tails & Sales Expo, she works to encourage vendors of all experience levels, providing knowledge and education for those who are new to running a booth.
- Trends in the pet industry and where Nancy predicts the pet industry is going.
- Advice for business owners on how to be focused, intentional, and active with their audience to see long-term success.
- Benefits of attending networking events outside of the pet industry.
- American Pet Professionals email newsletter provides a list of all the pet events in the pet industry as well as fun pet-focused events, alongside educational material every Wednesday.
- The importance of consistency in email marketing.
- Opportunities to collaborate and help one another succeed in the pet industry.
“It’s not going to happen overnight; you have to be patient… There are very few overnight successes. Talk to anybody, no matter where they’re at, there’s very few. There might be some that get successful a little bit faster than you, but you have to be patient…
…Slowing down a little bit and picking one thing at a time that you’re going to work on that week, that month, that quarter is really going to help your business.”
For more information on Nancy Hassel:
Website – AmericanPetProfessionals.com
Facebook – @AmericanPetProfessionals
Instagram – @AmericanPetPros
LinkedIn – @NancyHassel
Twitter – @AmericanPetPros