Are you a small business in the pet industry looking to grow your audience, craft better stories, and simplify your content strategy?
The world is driven by stories. Stories about you, stories about your brand, stories about your customers – no matter who the main character is, the stories you tell can create the connections you seek to grow your audience.
All Pet Collaborative brings together professionals in the pet industry who are running small businesses and working to grow their digital audience. Professionals who know online growth will be directly tied to the content they produce and the methods in which they share it. Professionals who understand the value of real stories and who seek to share them in the most impactful way, but also understand the nitty gritty work in running a small business.
Stories connect you to your audience, and the All Pet Collaborative helps you craft and share your stories, expand your reach, and grow your understanding of the tools that help you share them.
The All Pet Collaborative is currently closed for new member registration. We will reopen in September 2021 for new members. Please stay tuned!
NEW FOR 2021 – All Pet Collaborative Masterminds!
Masterminds open every 6 months. Check back in September 2021 to join!
Who is it for?
Influencers and Small Businesses* in the pet industry who want to:
Strengthen their foundation as a storyteller.
Grow their audience with content strategy that engages.
Be a resource and leader in their niche.
Connect with others in the pet industry to grow and learn from each other while expanding their network.
How do you formulate your idea into action? How do stories support your efforts? What stories are you telling? And where are you telling them?
Together, we’ll explore everything around content creation from ideas to execution to stories to both written and spoken forms of communicating to grow your confidence and your ability to shift how pet lovers and the pet industry think and act.
Each month we’ll have a main theme that we’ll explore, while still welcoming all questions related to running a small pet business.
*Any business, product or service based, that serves the pet industry with under $5m in annual revenue is the type of small business we are talking about. Ask about discounts on several people from one company joining the All Pet Collaborative.
What's included?
A private Facebook Group supported by All Pet Voices Co-Founders with:
Support on your questions and projects
Encouraged networking
Monthly Zoom call with a successful entrepreneur
Weekly actions to take to further your content development
Weekly Live AMA Thursdays 3pm ET with All Pet Voices Co-Founders
As the world opens up, we eagerly plan to host member gatherings at pet industry events such as SuperZoo and Global Pet Expo along with an exclusive and optional members only retreat.
Monthly Zoom Call with a Successful Entrepreneur
- Presentation or Q&A session with a guest speaker (from both inside and outside of the pet industry)
- Recorded and saved for All Pet Collaborative members to access for the life of their membership
- Generally scheduled for the second Monday of each month at the end of day (Eastern Time)
July: Content Strategy
Jessica Williams, Professional Blogger at You Did What With Your Weiner and Blogging Coach at Pet Talk Media and Pet Blog Biz
Jessica has been told she’s a bit “obsessive” about content and social media. She embraces that label because that means for pet-focused brands, an outdoor-adventure brands, or a combination of the two, she wants to be “obsessive” in helping craft content and distributing it!
August: Repurposing Content
Wendy Toth, VP Content / Publisher at Great Pet Media
Wendy is a journalist-turned publishing exec with 15 years’ experience producing and packaging content for animal lovers at some of the nation’s top media outlets including NBC, Animal Planet, PetMD, PetSmart, Hills Pet, and many more.
Still have questions?
Check out our past topics and guest speakers:
In Q2 of 2021, we shared tips for hosting live video interviews as well as being a guest. We also provided feedback on existing videos, had an Instagram Reels challenge, and tackled ways to get more engagement on Facebook.
Q1 of 2021 focused on email marketing. We covered topics such as lead generation, list segmentation, A/B testing, and crafting the best subject line.
In 2020 within the All Pet Collaborative, we explored topics like truly knowing what you stand for and sharing it in a way that engages your audience – what we call Belief Statements. Topics like SEO, a well written About page, and stories – in short form, long form, written form, and spoken. We also tackled topics like creating your bio, excelling at social media storytelling, and building important relationships.
We’ve also had nine amazing guest speakers sharing their expertise and providing time and space to for All Pet Collaborative members to ask their own questions.
May: Making the Most of Instagram
Tori Mistick, Instagram Expert, Founder of Wear Wag Repeat
April: The Self-Care Mindset
Jeanette Bronée, Global Speaker, Mental Health & Wellbeing Expert, Executive Coach
March: How Email Marketing Fits Into Your Overall Strategy
Rebecca Pollard, Director of Marketing for Metamorphosis
February: Email Marketing and Lead Generation for 2021
Lauren Pawell, MBA, Founder of Bixamedia
January: Setting Up Your Mind and Your Habits for 2021
Theo Tsaousides, Ph.D., Brain-Training Expert, Neuropsychologist
December *BONUS SPEAKER*: Q&A on Small Business Finances
Pam Prior, Best Selling Author, CPA, and “Cash Flow Quarterback”
December: Q&A: Getting to the Heart of Moving Your Business Forward
Sam Qurashi, Microblogger, Doctor, Researcher
November: Unpacking Social Media Storytelling
Hollie Clere, Social Media Strategist, Owner of The Social Media Advisor
October: Everything Pinterest
Alisa Meredith, Content Marketing Manager at Tailwind and Owner of Alisa Meredith – Marketing with Visuals.
September: Storytelling Tips for Long and Short Form Content
Jen Singer, Award-Winning Writer, Author, and Editor
August: SEO Ranking Factors
Jill Caren, SEO Expert, Owner of 2 Dogs Media
July: The 5 Specific Stories You Should Tell
Mike Ganino, Speaker, Author, and Storytelling Expert
See what current All Pet Collaborative members are saying:
“I’ve learned so much and have made several changes and improvements to my site thanks to the things I’ve learned and you have suggested. I continue to realize that there is always room for improvement. It’s overwhelming but exciting and motivating at the same time. You guys are AMAZING! I appreciate all that you guys are doing, especially all of the personalized feedback. I am also tremendously enjoying the sense of community in the group. My favorite FB group! Thank you so much for all your work and dedication. I am so excited to be a founding member and can’t wait to see what else you two have in store for us!”
– Emily Hall
Kitty Cat Chronicles & KittyCatGo
“You both are so knowledgeable and truly care about our success. I personally appreciate your patience with questions and love hearing your insights and thoughts. I found having my About Page looked at so closely to be an eye opener. Thank you for starting the Collaborative! I’m so glad to be a part of a community again.”
– Dawn White
Lola the Rescue Cat
Introducing All Pet Collaborative Masterminds!
The All Pet Collaborative Mastermind will accept new members in December 2021 for a January 1, 2022 start. At that time, all active APC Members will be invited to add a Mastermind to their membership.
New for 2021, we are excited to bring you an opportunity to join an All Pet Collaborative Mastermind.
What are Masterminds?
An opportunity for you to connect with a small, committed group of pet professionals to discuss specifically YOUR projects, challenges, and experiences.
- Optional add-on for All Pet Collaborative membership, but you must be a member to participate.
- 4-6 individuals per mastermind group.
- Meets twice a month, once with Chloe and once with Jessica.
- 15 minute Hot Seat per person each month.
- Exact dates and times will be determined during the group matching process. Those who register will provide preferences between a few select times and we will do our best to accommodate top choices.
- Access to Weekly Office Hours: Tuesdays 5-6 pm ET.
NOTE: We can only accept a certain number of mastermind participants. Once we reach capacity, we will close the mastermind registration. If you are interested in joining the All Pet Collaborative Mastermind, we encourage you to sign up right away!
Want more information?
All About All Pet Voices Co-Founders
Chloe (rhymes with Joe, not Joey) is a lifelong Entrepreneur who has started, run, and sold companies in the accounting industry, reverse merger industry, and digital media industry. Currently, she coaches speakers from speaking newbies to industry vets from Olympians to Hollywood Screenwriters from Founders of billion dollar corporations to NFL Referees. As a former dancer and choreographer, Chloe brings her performance eye to speakers and their presence and content, upleveling each speaker she works with. As former COE (Chief of Everything) of BlogPaws, she brings 8+ years of digital and influencer marketing experience to help people communicate their ideas and products through their content. As Executive Producer for TEDxCambridge, she helps leaders choreograph their message to drive their audience to action. And as Co-Founder of All Pet Voices, she helps bring voices together in the pet industry to connect, educate, and inspire pet lovers around the world.
Jessica is an Entreprenuer who likes to wear many hats and doesn’t mind a few goofy ones. She’s been active in the pet industry as a blogger and influencer for 7+ years. She’s experienced in digital marketing, project management, photography, and accountability group facilitation. She’s passionate about making connections, bridging gaps, and llamas. Jessica has a B.S. from Cornell University College of Engineering and knows her way around a website backend as a web developer. She’s a tad too interested in manatees, optimization, customer service, and all things Disney. Jessica lives with two dogs – beagle mix, Luna, and magical mutt, Ralph. And as an All Pet Voices Co-Founder, Jessica is excited to bring together and share the stories of pets and pet lovers everywhere.
Still not sure? Here's what other people say about working with us:
“Chloe has that rare combination of business experience, social media expertise and leadership. I would definitely recommend her to anyone who wants to amp up their business and social media presence!”
– Laura Frombach
Social Entrepreneur
“Chloe provided me with powerful business connections and excellent mastermind breakthrough! I conquered some pretty big roadblocks with mind clutter and received top notch advice from the entire group.”
– Hollie Clere
Social Media Consultant
The Social Media Advisor
“I needed CSS help, and Jessica came to my rescue! She was quick, professional, and my site looks just like I described to her. I will turn to her again in the future because I know she’s going to be reliable and I will love the results.”
– Julie McAlee
Blogger
Cats Herd You & Cats Going Places
“Jessica brings the perfect blend of thoughtfulness and no-nonsense practical action to any project she tackles. With her signature brand of sass and motivation, she’s both enjoyable to work with and can help create long lasting meaningful results.”
– Jodi Chick
Blogger
Kol’s Notes
“Working with Chloe made a significant difference. In her encouraging, patient and easy manner, she directed the change I learned to make in a surprisingly short period of time. I have gained more confidence and would work with her again in a heartbeat! Thank you Chloe!”
– Mozella Perry Ademiluyi
Women’s Leadership Speaker
loveisamountain.com
“Chloe has an innate talent for seeing the potential in others – even when they themselves don’t realize they have it. I will forever be grateful to Chloe for seeing that spark in me and allowing me the opportunity to work under her leadership on such a fabulous team! Chloe has my highest possible recommendation.”
– Aimee Beltran
CEO & Founder, Irresistible YOUniversity
irresistibleicing.com