Are you a small business in the pet industry looking to grow your audience, craft better stories, and simplify your content strategy?
The world is driven by stories. Stories about you, stories about your brand, stories about your customers – no matter who the main character is, the stories you tell can create the connections you seek to grow your audience.
All Pet Collaborative brings together professionals in the pet industry who are running small businesses and working to grow their digital audience. Professionals who know online growth will be directly tied to the content they produce and the methods in which they share it. Professionals who understand the value of real stories and who seek to share them in the most impactful way, but also understand the nitty gritty work in running a small business.
Stories connect you to your audience, and the All Pet Collaborative helps you craft and share your stories, expand your reach, and grow your understanding of the tools that help you share them.
The All Pet Collaborative is currently closed for new member registration. We will reopen in December 2020 for new members. Please stay tuned!
Who is it for?
Influencers and Small Businesses* in the pet industry who want to:
Strengthen their foundation as a storyteller.
Grow their audience with content strategy that engages.
Be a resource and leader in their niche.
Connect with others in the pet industry to grow and learn from each other while expanding their network.
How do you formulate your idea into action? How do stories support your efforts? What stories are you telling? And where are you telling them?
Together, we’ll explore everything around content creation from ideas to execution to stories to both written and spoken forms of communicating to grow your confidence and your ability to shift how pet lovers and the pet industry think and act.
Each month we’ll have a main theme that we’ll explore, while still welcoming all questions related to running a small pet business.
*Any business, product or service based, that serves the pet industry with under $5m in annual revenue is the type of small business we are talking about. Ask about discounts on several people from one company joining the All Pet Collaborative.
What's included?
A private Facebook Group supported by All Pet Voices Co-Founders with:
Support on your questions and projects
Encouraged networking
Industry news
Weekly actions to take to further your story development
Weekly Live AMA Thursdays 3pm ET with All Pet Voices Co-Founders
A Monthly Zoom call with a successful entrepreneur (in and outside of the pet industry)
Each call will be recorded and saved for All Pet Collaborative members to access for the life of their membership.
Generally scheduled for the second Monday of each month at the end of day (Eastern Time).
October: Alisa Meredith, Content Marketing Manager at Tailwind and Owner of Alisa Meredith – Marketing with Visuals. Alisa specializes in: Content marketing, editing, Pinterest marketing, Promoted Pins, Social Media Strategies and more! She’s a three time speaker at Social Media Marketing World on the topic of Pinterest, and she’s also been published on Social Media Examiner, HubSpot, and Businesses Grow. You can catch her every other week on Tailwind’s “Marketing Unleashed” Facebook Live and podcast.
November: Hollie Clere, Owner of The Social Media Advisor. Hollie is a Social Media Strategist, Consultant and Trainer for the last 11 years. With over 12 years of executive consulting for small businesses in how to build their history into a relatable story, full of expertise and strategy. Her processes are proven across all markets and industries. Hollie’s Social Media exclusive branding Agency is supported by a talented team of marketers in Colorado. From the stage, Hollie has had the joy of speaking to many small and large groups. On her free time, she enjoys quality moments with family hiking, camping, crafting, Geocaching and cuddles with her Malti-Poo, Snowball and cats Judge Marco and Neko Katie.
All Pet Collaborative members will also receive a special offer for Tailwind in time for our guest session in October with Pinterest Expert & Tailwind Content Marketing Manager, Alisa Meredith.
Still have questions?
Check out our past topics and guest speakers:
In the first three months of the All Pet Collaborative, we have explored topics like truly knowing what you stand for and sharing it in a way that engages your audience – what we call Belief Statements. Topics like SEO, a well written About page, and stories – in short form, long form, written form, and spoken.
We’ve also had three amazing guest speakers sharing their expertise and providing time and space to for All Pet Collaborative members to ask their own questions.
July: Mike Ganino, Speaker, Author, and Storytelling expert! Mike spent 20+ years working with high growth, experience-driven organizations from airlines to hotels, from restaurants to wine distributors, and from tech startups to real estate brokers to craft stories that create bottom-line results, beloved brands, and engaging employee experiences. Fun fact: He also trained and performed improvisation at the world-famous Second City, Upright Citizen’s Brigade, and Improv Olympics.
August: Jill Caren, SEO expert (and our go to for all our SEO questions). A die-hard animal lover with a passion for helping small businesses and nonprofit organizations, Jill started 2 Dogs Media in 2006 after a not so great experience having her own website built. Although a corporate event planner and photographer in a previous life – she knew she could tackle web development – so she did, and 13 years later she still loves every minute of what she does.
See what current All Pet Collaborative members are saying:
“I’ve learned so much and have made several changes and improvements to my site thanks to the things I’ve learned and you have suggested. I continue to realize that there is always room for improvement. It’s overwhelming but exciting and motivating at the same time. You guys are AMAZING! I appreciate all that you guys are doing, especially all of the personalized feedback. I am also tremendously enjoying the sense of community in the group. My favorite FB group! Thank you so much for all your work and dedication. I am so excited to be a founding member and can’t wait to see what else you two have in store for us!”
– Emily Hall
Kitty Cat Chronicles & KittyCatGo
“You both are so knowledgeable and truly care about our success. I personally appreciate your patience with questions and love hearing your insights and thoughts. I found having my About Page looked at so closely to be an eye opener. Thank you for starting the Collaborative! I’m so glad to be a part of a community again.”
– Dawn White
Lola the Rescue Cat
Still not sure? Here's what other people say about working with us:
“Chloe has that rare combination of business experience, social media expertise and leadership. I would definitely recommend her to anyone who wants to amp up their business and social media presence!”
– Laura Frombach
Social Entrepreneur
“Chloe provided me with powerful business connections and excellent mastermind breakthrough! I conquered some pretty big roadblocks with mind clutter and received top notch advice from the entire group.”
– Hollie Clere
Social Media Consultant
The Social Media Advisor
“I needed CSS help, and Jessica came to my rescue! She was quick, professional, and my site looks just like I described to her. I will turn to her again in the future because I know she’s going to be reliable and I will love the results.”
– Julie McAlee
Blogger
Cats Herd You & Cats Going Places
“Jessica brings the perfect blend of thoughtfulness and no-nonsense practical action to any project she tackles. With her signature brand of sass and motivation, she’s both enjoyable to work with and can help create long lasting meaningful results.”
– Jodi Chick
Blogger
Kol’s Notes
“Working with Chloe made a significant difference. In her encouraging, patient and easy manner, she directed the change I learned to make in a surprisingly short period of time. I have gained more confidence and would work with her again in a heartbeat! Thank you Chloe!”
– Mozella Perry Ademiluyi
Women’s Leadership Speaker
loveisamountain.com
“Chloe has an innate talent for seeing the potential in others – even when they themselves don’t realize they have it. I will forever be grateful to Chloe for seeing that spark in me and allowing me the opportunity to work under her leadership on such a fabulous team! Chloe has my highest possible recommendation.”
– Aimee Beltran
CEO & Founder, Irresistible YOUniversity
irresistibleicing.com
All About All Pet Voices Co-Founders
Chloe (rhymes with Joe, not Joey) is a lifelong Entrepreneur who has started, run, and sold companies in the accounting industry, reverse merger industry, and digital media industry. Currently, she coaches speakers from speaking newbies to industry vets from Olympians to Hollywood Screenwriters from Founders of billion dollar corporations to NFL Referees. As a former dancer and choreographer, Chloe brings her performance eye to speakers and their presence and content, upleveling each speaker she works with. As former COE (Chief of Everything) of BlogPaws, she brings 8+ years of digital and influencer marketing experience to help people communicate their ideas and products through their content. As Head Performance Coach for TEDxCambridge, she helps leaders choreograph their message to drive their audience to action. And as Co-founder of All Pet Voices, she helps bring voices together in the pet industry to connect, educate, and inspire pet lovers around the world.
Jessica is an Entreprenuer who likes to wear many hats and doesn’t mind a few goofy ones. She’s been active in the pet industry as a blogger and influencer for 7+ years. She’s experienced in digital marketing, project management, photography, and accountability group facilitation. She’s passionate about making connections, bridging gaps, and llamas. Jessica has a B.S. from Cornell University College of Engineering and knows her way around a website backend as a web developer. She’s a tad too interested in manatees, optimization, customer service, and all things Disney. Jessica lives with two dogs – beagle mix, Luna, and magical mutt, Ralph. And as an All Pet Voices Co-Founder, Jessica is excited to bring together and share the stories of pets and pet lovers everywhere.